Graphic Designer
Fresh Box Salad
Package Design
Pattern Design
Stationery Design
Tote Bag Design
Label Design
Catalog Design
A packaging and visual identity system created for Fresh Box Salad, a Tehran-based takeaway concept focused on fresh and healthy food. The project extended across salad containers, sandwich wraps, beverage labels and other packaging formats, creating a recognizable visual language that could adapt to different product categories while keeping the collection cohesive.
Colour, typography and graphic elements were used consistently across the range, allowing each product to have its own presence while still feeling distinctly part of the Fresh Box brand.
Fresh Box menu is mainly SALADS which are basically categorized into four main types:
1- Meat-based
2- Chicken-based
3- Seafood-based
4- Plant-based
Each category is defined by a certain color and Icon. Pink for meat-based meals, Orange for Chicken-based, Purple for seafood-based, and green for plant-based ones.
Every salad has its own custom package specially designed with a chart illustrating the nutrition facts printed on it so the user can be aware of the number of Calories and nutrition he consumes after finishing each box.
Fresh Box Salad & Sweet Box Pastry
Catalog Design
